Ads · Campaigns

Clicks1,248

Conversions86

Cost / conv.€4.12

CTR7.9%

Coworking — SearchActive41
Meeting rooms — SearchActive29
Offices — SearchPaused16

Analytics · Overview

Users4,317

Sessions6,102

Key events212

Engagement63%

Organic Paid Direct Social Email

Search Console · Performance

Total clicks2,904

Impressions118K

Average CTR2.5%

Average position9.4

Terminal · bash

$ npx wrangler d1 execute marketing-hub --remote
  --command "SELECT COUNT(*) FROM gsc_raw_data"
✔ Executed 1 command in 0.31ms
  COUNT(*)  48 210
$ npm run build
✔ 214 pages built · 0 errors
$ git push origin main
✔ Deployed to Cloudflare Pages · 38s
$

Lead · Raw data

	date	category	source	gclid	status
2	14/10	Coworking	google / cpc	✓	New
3	14/10	Meeting room	google / organic	—	Contacted
4	13/10	Event	instagram	—	Contacted
5	13/10	Coworking	google / cpc	✓	Won
6	12/10	Office	direct	—	Contacted
7	12/10	Coworking	google / cpc	✓	Won

Team · Alerts

New lead · CoworkingSource: google / cpc · gclid ✓Consent analytics ✓ · ads ✓09:41

New lead · Meeting roomSource: google / organic11:02

Alert · sync GSC2 days missing, backfilled automatically12:15

D1 · query

SELECT source, COUNT(*) AS leads,
       SUM(closed) AS won
FROM   leads_raw_data
WHERE  date >= '2026-09-01'
GROUP BY source ORDER BY leads DESC;

source	leads	won
google / cpc	41	12
google / organic	27	6
instagram	9	2

Ads · Campaigns

Clicks1,248

Conversions86

Cost / conv.€4.12

CTR7.9%

Coworking — SearchActive41
Meeting rooms — SearchActive29
Offices — SearchPaused16

Analytics · Overview

Users4,317

Sessions6,102

Key events212

Engagement63%

Organic Paid Direct Social Email

Search Console · Performance

Total clicks2,904

Impressions118K

Average CTR2.5%

Average position9.4

Terminal · bash

$ npx wrangler d1 execute marketing-hub --remote
  --command "SELECT COUNT(*) FROM gsc_raw_data"
✔ Executed 1 command in 0.31ms
  COUNT(*)  48 210
$ npm run build
✔ 214 pages built · 0 errors
$ git push origin main
✔ Deployed to Cloudflare Pages · 38s
$

Lead · Raw data

	date	category	source	gclid	status
2	14/10	Coworking	google / cpc	✓	New
3	14/10	Meeting room	google / organic	—	Contacted
4	13/10	Event	instagram	—	Contacted
5	13/10	Coworking	google / cpc	✓	Won
6	12/10	Office	direct	—	Contacted
7	12/10	Coworking	google / cpc	✓	Won

Team · Alerts

New lead · CoworkingSource: google / cpc · gclid ✓Consent analytics ✓ · ads ✓09:41

New lead · Meeting roomSource: google / organic11:02

Alert · sync GSC2 days missing, backfilled automatically12:15

D1 · query

SELECT source, COUNT(*) AS leads,
       SUM(closed) AS won
FROM   leads_raw_data
WHERE  date >= '2026-09-01'
GROUP BY source ORDER BY leads DESC;

source	leads	won
google / cpc	41	12
google / organic	27	6
instagram	9	2

Ads · Campaigns

Clicks1,248

Conversions86

Cost / conv.€4.12

CTR7.9%

Coworking — SearchActive41
Meeting rooms — SearchActive29
Offices — SearchPaused16

Analytics · Overview

Users4,317

Sessions6,102

Key events212

Engagement63%

Organic Paid Direct Social Email

Search Console · Performance

Total clicks2,904

Impressions118K

Average CTR2.5%

Average position9.4

Terminal · bash

$ npx wrangler d1 execute marketing-hub --remote
  --command "SELECT COUNT(*) FROM gsc_raw_data"
✔ Executed 1 command in 0.31ms
  COUNT(*)  48 210
$ npm run build
✔ 214 pages built · 0 errors
$ git push origin main
✔ Deployed to Cloudflare Pages · 38s
$

Lead · Raw data

	date	category	source	gclid	status
2	14/10	Coworking	google / cpc	✓	New
3	14/10	Meeting room	google / organic	—	Contacted
4	13/10	Event	instagram	—	Contacted
5	13/10	Coworking	google / cpc	✓	Won
6	12/10	Office	direct	—	Contacted
7	12/10	Coworking	google / cpc	✓	Won

Team · Alerts

New lead · CoworkingSource: google / cpc · gclid ✓Consent analytics ✓ · ads ✓09:41

New lead · Meeting roomSource: google / organic11:02

Alert · sync GSC2 days missing, backfilled automatically12:15

D1 · query

SELECT source, COUNT(*) AS leads,
       SUM(closed) AS won
FROM   leads_raw_data
WHERE  date >= '2026-09-01'
GROUP BY source ORDER BY leads DESC;

source	leads	won
google / cpc	41	12
google / organic	27	6
instagram	9	2

Ads · Campaigns

Clicks1,248

Conversions86

Cost / conv.€4.12

CTR7.9%

Coworking — SearchActive41
Meeting rooms — SearchActive29
Offices — SearchPaused16

Analytics · Overview

Users4,317

Sessions6,102

Key events212

Engagement63%

Organic Paid Direct Social Email

Search Console · Performance

Total clicks2,904

Impressions118K

Average CTR2.5%

Average position9.4

Terminal · bash

$ npx wrangler d1 execute marketing-hub --remote
  --command "SELECT COUNT(*) FROM gsc_raw_data"
✔ Executed 1 command in 0.31ms
  COUNT(*)  48 210
$ npm run build
✔ 214 pages built · 0 errors
$ git push origin main
✔ Deployed to Cloudflare Pages · 38s
$

Lead · Raw data

	date	category	source	gclid	status
2	14/10	Coworking	google / cpc	✓	New
3	14/10	Meeting room	google / organic	—	Contacted
4	13/10	Event	instagram	—	Contacted
5	13/10	Coworking	google / cpc	✓	Won
6	12/10	Office	direct	—	Contacted
7	12/10	Coworking	google / cpc	✓	Won

Team · Alerts

New lead · CoworkingSource: google / cpc · gclid ✓Consent analytics ✓ · ads ✓09:41

New lead · Meeting roomSource: google / organic11:02

Alert · sync GSC2 days missing, backfilled automatically12:15

D1 · query

SELECT source, COUNT(*) AS leads,
       SUM(closed) AS won
FROM   leads_raw_data
WHERE  date >= '2026-09-01'
GROUP BY source ORDER BY leads DESC;

source	leads	won
google / cpc	41	12
google / organic	27	6
instagram	9	2

Ads · Campaigns

Clicks1,248

Conversions86

Cost / conv.€4.12

CTR7.9%

Coworking — SearchActive41
Meeting rooms — SearchActive29
Offices — SearchPaused16

Analytics · Overview

Users4,317

Sessions6,102

Key events212

Engagement63%

Organic Paid Direct Social Email

Search Console · Performance

Total clicks2,904

Impressions118K

Average CTR2.5%

Average position9.4

Terminal · bash

$ npx wrangler d1 execute marketing-hub --remote
  --command "SELECT COUNT(*) FROM gsc_raw_data"
✔ Executed 1 command in 0.31ms
  COUNT(*)  48 210
$ npm run build
✔ 214 pages built · 0 errors
$ git push origin main
✔ Deployed to Cloudflare Pages · 38s
$

Lead · Raw data

	date	category	source	gclid	status
2	14/10	Coworking	google / cpc	✓	New
3	14/10	Meeting room	google / organic	—	Contacted
4	13/10	Event	instagram	—	Contacted
5	13/10	Coworking	google / cpc	✓	Won
6	12/10	Office	direct	—	Contacted
7	12/10	Coworking	google / cpc	✓	Won

Team · Alerts

New lead · CoworkingSource: google / cpc · gclid ✓Consent analytics ✓ · ads ✓09:41

New lead · Meeting roomSource: google / organic11:02

Alert · sync GSC2 days missing, backfilled automatically12:15

D1 · query

SELECT source, COUNT(*) AS leads,
       SUM(closed) AS won
FROM   leads_raw_data
WHERE  date >= '2026-09-01'
GROUP BY source ORDER BY leads DESC;

source	leads	won
google / cpc	41	12
google / organic	27	6
instagram	9	2

Save time. Decide with
the full picture. Keep the tools
that work.

I fix what's broken, build what's missing and connect the rest, so it all works together.

Tell me what's slowing you down

Vilnius (Vilnius, LT)

Not another dashboard.

01

Paying for tools that don't talk to each other

The same tools, finally working together.
02

Reports rebuilt by hand every week

Numbers that update themselves every day.
03

Data collected and never used again

Every result feeds your next decision.

See what's working. Fix what isn't.

I connect your tools in one place, so you can make better decisions.

Your data

AI-readyAsk your data in plain words

Starts simple. Grows with you.

One system, built in steps. Start with what you need today; every step plugs into the last, until your results start improving your decisions.

Step 1Launch

For you if you're starting out, or your site isn't bringing in enquiries.

A website that works for you.

A fast site people can find on Google
Every enquiry lands where you'll see it
You know where your visitors come from

Cloudflare
GA4
Google Ads

Step 2Grow

For you if you spend hours copying numbers between tools.

Connect everything.

Your sheets fill in by themselves
Your tools pass information to each other
An alert when something stops working

Workers
D1
APIs

Most value

Step 3Improve

For you if you want to know what's really working, and fix the rest.

Know what works. Improve what doesn't.

Sales linked back to the ads that brought them
Before and after, side by side, for every change
Decisions based on your numbers, not guesses

Offline conversions
Change log
AI, if you want it

Outgrow it? Built so it can move to Google Cloud (BigQuery, Cloud Run) when you need it, without starting from scratch.

Yours from day one. Every account is in your name. You own the data; I just get access.

And AI?

AI is blind
without context.

I bring your data together, giving you and your AI the context to understand what works, what doesn't, and why.

Your data stays yours.
Your decisions stay yours.
AI just helps you make better ones.

01AI reads your data
Read-only. It can't touch the numbers.
02It proposes a change
To the campaign, the site or the workflow. You approve it.
03Approved changes go live
On your campaigns, site or workflow. Every change is logged.
04Measure what changed
New results flow back into the system, so you can compare, learn and improve.

Before · disconnected

AdsOrdersInvoices

Each tool has part of the answer.

After · connected

AdsOrdersInvoices

One picture: where customers come from, what they buy, and what it costs.

Decide→Change→Measure→Repeat

Don't change the data to improve the results.
Change the system, then measure the results.

Selected work

Proof, not promises.

01Google Sheets as the interface.
Not another app to learn. Your team keeps the sheet it already uses; everything else fills it in.
Real story The team always tracked leads in a sheet, copying each one from email by hand. Now every lead arrives on its own, in the sheet, the inbox and the team chat, with one ID to follow it the whole way. Read the story →
02A website you own.
Custom-built and in your accounts, so it can change however you want. No lock-in.
Real story The old site depended on a page builder and paid plugins. The new one belongs to the business. Read the story →
03I read what your customers ask.
Then I put the answers on your site, so the next customer doesn’t have to ask.
Real story People searched for meeting rooms “by the hour”, and the pages never said it. Read the story →
04From 10 tools to 5.
Fewer logins, fewer bills, fewer places for things to break.
Real story Zapier, n8n, two CRMs, a server, a page builder, premium plugins, Trello, Mailchimp and Sheets became one CRM, Brevo, Cloudflare, Sheets and Google Cloud. Read the story →
05Technology at your service.
Not the other way round.
Real story The social media manager asked for the website data. I gave her a way to ask it directly, in plain words. Read the story →
06Nothing breaks in silence.
If saving a lead, an email or a booking step fails, you hear about it the same day, not a month later.
Real story Enquiries could fail to save with no warning at all. Now the team gets an alert straight away. Read the story →

Why me

One person. The whole path.

Your customers don't care which software you use. They care about the journey.

You own everything

Accounts, code and data are in your name from day one. Everything is documented and portable, with no artificial lock-in: if we stop working together, you keep it all.

I adapt the code to your tools

From an Excel sheet to your SaaS, you keep working the way you do. I connect the pieces.

I care about privacy

Consent first, only the data that's useful, kept where you control it. Your customers' trust is part of the job.

Fewer projects. More attention.

A few projects at a time, so each one gets my full attention, from the first call to launch and beyond.

About

Hi, I'm Leonardo.

I'm an Italian growth engineer based in Vilnius. I studied Digital Marketing at the University of Modena & Reggio Emilia, then spent a year and a half running Google Ads for Innovation Campus, a coworking and events space in Málaga.

Today I build its data systems: every source in one database on Cloudflare, custom AI connectors on top, and a team that edits the website through Claude Code instead of a CMS. I also set up the whole system, from site to data, for independent businesses in Italy and Lithuania.

Based in: Vilnius, Lithuania
Languages: Italian, English (C1), Spanish (B1)
Education: B.Sc. Digital Marketing, UNIMORE

Contact

Have a project in mind?
Let's talk.

One conversation is enough to know if I can help. You talk to the person doing the work.

Start a project leonardocassone03@gmail.com

Save time. Decide with the full picture. Keep the tools that work.

Not another dashboard.

See what's working. Fix what isn't.

A website that works for you.

Connect everything.

Know what works. Improve what doesn't.

AI is blind without context.

You own everything

I adapt the code to your tools

I care about privacy

Fewer projects. More attention.

Hi, I'm Leonardo.

Have a project in mind? Let's talk.

Save time. Decide with
the full picture. Keep the tools
that work.

AI is blind
without context.

Have a project in mind?
Let's talk.